Buying an engagement ring online comes with pros and cons. You will likely save money over a store-bought item, but getting the style, fit and overall service online right is tougher. Blue Nile has good pricing on diamonds, but fell down on service, and failure to offer recycled diamonds. Brilliant Earth had the most online customization options in their ring builder, and we found the online consulting service more helpful and friendly.
The low reviews of James Allen were an immediate turnoff, and Robbins Brothers just had less on offer in every respect. Styles, gemstones, and review scores.
Our top pick?
Brilliant Earth
Brilliant Earth
A literature and sociology major with a Master’s in Music, Christine Marie Hill is a marketer and product comparison expert.